The Deepfake Technology Era: Reality Redefined
We're in the dawn of the deepfake era, and it's murky, at best. Deepfake technology leverages generative artificial intelligence to create images, audio, and videos of 'real people' saying and doing things that look genuine but are not. A politician can speak falsehoods, and celebrities and ordinary folk alike can appear to be in pornographic films. And we can barely tell the difference.
The Meaning Of Literally And How Not To Use It
"Literally" is peppered into sentences with careless abandon, but calm down Word Nerds – the meaning of literally has morphed and maybe it’s not a hanging offence to use it for the sake of drama. The primary meaning of literally implies accuracy and exactness, so saying, "I literally died laughing" is inaccurate. No, you didn't literally die. Find out how and where to say literally…
What's The Massive Problem With The C-word?
Few words are as divisive as the C swear word. Even people who say ‘fuck’ might not say ‘cunt’. The time has come to destigmatize this fine old English c-word, and this is why…
It’s Official: Google Prefers Genuine Human Writing to AI-generated Content
For writers, bloggers, copywriters or DIY web designers, Google's Q1 2024 updated policy says it will prioritise human content over non-human content. In a world governed by so much technology and automation, with no sense of irony, genuinely human creativity is recognised as relevant by Big Tech.
HEAVY SCREEN TIME AND PHONE ADDICTION ARE A FACT OF LIFE. ARE WE ALL JUNKIES?
Many of us have a niggling thought that we have genuine phone addiction. So, how did we get to a point where so many people are addicted to their phones and doped up on social media? Big Tech describing their customers as "users" was just the beginning.
How To Write Website Copy That Doesn't Blow
Hello to non-copywriting founders, encore careerists and small business owners writing their own website copy. In mere seconds, your website copy has the power to keep people onside… or send them running to a competitor. Discover how to write website copy that resonates, and 7 deadly copywriting sins to watch out for. I've got your back, Ernest Hemingway, so let's go…
Niche Businesses Should Ditch The Word ‘Authentic’
Screw running with the inauthentic flock. The word “authentic” is now an overused business buzzword. Its impact has become weightless and it barely registers with audiences. Remember “literally”? Ouch. Here’s a heap of alternative phrases to help you stand out…
Why A Ghost Blogger Is Your Route To Killer Content
While the world of celebrity ghost blogging is a well-kept secret, I promise it’s open to all. Solopreneurs, entrepreneurs and small businesses can also hire a ghost blogger to create their killer content. Fame is definitely not a requirement.
How long does it take to build a website?
With smart planning and a great web developer and client relationship, I’ve built and launched small websites very fast. But, hold your horses. When building websites, size matters! So, how long does it take to build a website? Find out here…
Website Design for Small Businesses: 5 Epic Ways To Stand Out Online
No one can get away with a lacklustre website these days. If your website is tired or your competition is looking fierce, fear not, my friendly small business owner: I have 5 great professional tips on how to breathe fresh life into your online presence by upgrading your current website, or where to start creating a new one.